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Enabling Adventure with
Universal Studios
Process - Research and analysis, target audience analysis, mood board, sketches, layout experimentation, color palette, illustration, digital mockup creation, copywriting and design execution
Team - Ayisha Siddiqua (Art Director), Peyton Brooks (Copywriter), Elle Yi (Designer)
Strategy - To highlight the accessibility features that Universal offers by creating awareness and bringing a sense of nostalgia to those who feel they can’t enjoy rides or feel guilty of going in the company of someone who is disabled. Doing this by exercising a “ride-by-ride” approach instead of a holistic approach to encourage change to promote inclusion.
Key Selling Point - Fun should be for everyone
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