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Pursue Hard Seltzer
Work - Branding, Packaging Design, Stationery Design, Digital Assets, Art Direction
Check out the brand brochure here.
Illustrations by Jaren Joshua
Product Design by Olsson Barbieri
Key role – In my capacity as an Art Director, I spearheaded the development, collaboration, and production of captivating creative assets for an emerging alcohol category. My responsibilities encompassed the establishment of a compelling visual identity for the brand, tailored to resonate with a target audience unfamiliar with this novel category. Additionally, I expertly crafted PR kits and engaging digital content to support the brand's growth and recognition.
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