Education
2021 - 2022
2014 - 2017
MA Advertising
Savannah College of Art and Design
Bsc. Visual Communication
University of Madras
Work Experience
May 2023 - Now
Wellcom Worldwide Advertising Agency
Art Director + Designer
• Art Direction/ graphic design/ campaign strategy/ social media/ UI/UX
• Clients - Meta, Kaiser Permanente, Ralph Lauren, Raising Cane's, Louis Vuitton, Tempur, Lavazza, Goodcook​
Sep 2022 - Nov 2022
APCO Worldwide PR & Communications
Creative Studio Intern
• Developed and implemented new digital assets with the Senior Director
• Created and revitalized display content for Pfizer & Ikea
• Artistically led ad and digital content campaigns that fueled brand growth
• Created an identity for APCO’s in-house speaker series featuring leaders, businessmen, environmentalists and creative minds
Clients - Pfizer, Estee Lauder, Ikea, BPL, Adecco Group
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April 2022 - June 2022
Sweet Briar College x SCAD Sponsored Course
Art Director | Designer
• Revamped the brand identity for the college’s farm to increase its value and presence
• Strategized and co-lead the design team to articulate our vision to life
• Oversaw the design and production of packaging collaterals and product photography
Sep 2019 - Dec 2022
Independent Designer | Consultant
Various
• Developed 20+ brand identities and designed digital assets, social media ad campaigns and packaging designs for Indian and global brands.
• Led the design and creation of content for SCAD’s social media pages
• Improved the visual tone and creative strategies for existing brands, resulting in increased consumer engagement, impressions and brand awareness
• Created AR filters on Instagram that were used by celebrities & influencers, getting 20+ million interactions
• Designed, directed and launched a new alcohol category in India , resulting in a remarkable 95% success rate.
• Transformed visual identities for 10+ international brands with more than 39% consumer interest rate, 3 becoming globally successful
• Partnered with NGOs to develop impactful campaigns and materials to raise awareness of pressing issues through innovative problem-solving
June 2019 - December 2020
CUROQ Collectives, Dubai Product Design & Business
Designer
• Created the brand identity and designed supporting materials such as packaging and stationery to align with product branding strategies
• Built content and monthly plans for social media marketing and digital assets
• Supported the marketing team in executing ideas and partnered with influencers
June 2016 - January 2017
CRY (Child Rights & You), India Non-profit Organization
Designer | Volunteer
• Assisted public schools teachers in leading creative thinking exercises for Kindergarten & elementary students
• Planned, hosted and captured photographs of events to raise funds and increase awareness on social issues
• Created multiple identities and supporting materials for education programs under CRY
April 2016 - July 2016
Foreshore Studio, India Photography
Photography Intern
• Assisted the lead photographer in capturing shots for brand campaigns, on-location and in the studio
• Handled post-production image processing for final deliverables
April 2015 - July 2015
Olive .. The Design Place, India Advertising Agency
Graphic Design Intern
• Collaborated with senior designers to conceptualize, ideate, and execute brand identities with a unique visual tone and style
• Participated in team meetings to ideate on digital advertising campaigns
• Re-branded existing brands to elevate consumer attraction and boost brand appeal.
Awards &
Achievements
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American Advertising Awards / Gold (2)
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American Advertising Awards / Silver (2)
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American Advertising Awards /Jury's Special Pick
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Microsoft Generate Challenge / Winner 2022
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International Design Awards / Honorable Mention (x4)
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SCADPro Startup / Finalist
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Lexus Design Awards India / Jury’s Special Mention
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University of Madras / Best Photographer Award
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SCAD Academic Honors and Achievement Scholarship
Certifications
Foundations of UX Design
July 2022
Adobe
Adobe Photoshop Professional
March 2022 - March 2025
University of California
Strategy of Content Marketing
April 2021
Google Analytics
April 2020 - April 2023
Technical Skills
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Adobe Photoshop
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Adobe Illustrator
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Adobe InDesign
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Adobe After Effects
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Procreate​
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Figma
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WordPress
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Adobe Premier Pro
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Adobe Lightroom
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Spark AR
Professional Skills
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Art Direction
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Copywriting
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Graphic Design
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UI/UX Design
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Social Media Marketing
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Digital Design
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Branding
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Product/ Packaging Design
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Integrated Campaign Design
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Photography